The Voice of Your Brand
PROJECT: LIVING LEGENDS - THE KOP DNA
AFTER MOVIE
Event Summary
Living Legends is an original event platform organised by Influos with the aim of bringing famous global sports legends to Thailand to give our audience the opportunity to exclusive, fun, and unique experiences with their sports icons while having good value for money.
Living Legends: The KOP DNA took place over a span of three days from 22-24 September 2023 where Dirk Kuyt, Patrik Berger, and Glen Johnson joined Thai Liverpool fans in Bangkok for a number of exclusive activities and an authentic Bangkok City Tour!
OBJECTIVE
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To establish awareness for event platform “Living Legends” under two event objectives:
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Support tourism in Thailand
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Sports as inspiration for Thais, especially the youth
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To build interest in the event and drive traffic to Line OA
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To drive ticket sales
ROLES
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Event Concept Idea & Design
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Event Production & On-Ground Operation
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Activity Design
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Graphic Design
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Content Filming
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VDO Production
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International & Local Talent Management
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Social Media Management & Media Buy
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Community Management
Press Conference
30 media joined the PR Conference at Kimpton Maa-Lai Bangkok where we spoke about the objectives of Living Legends and had insightful conversations with the legends themselves. A wonderful selection of foods and drinks was provided by the hotel for the press to enjoy. We also held photo sessions for the legends and our partners to take a few snaps together to officially kickstart the event.
30 media joined the PR Conference at Kimpton Maa-Lai Bangkok where we spoke about the objectives of Living Legends and had insightful conversations with the legends themselves. A wonderful selection of foods and drinks was provided by the hotel for the press to enjoy. We also held photo sessions for the legends and our partners to take a few snaps together to officially kickstart the event.
Kimpton Maa-Lai Bangkok
Exclusive Dinner
Kimpton Maa-Lai Bangkok
To give our special guests and Liverpool fans a truly exclusive experience, we organised an exclusive dinner with 5-course delectable platters, drinks pairings with Johnnie Walker Blue Label and The Singleton, live jazz band, personal fan signings, individual photos, and special legend talks.
7 A-Side Football Match
STB Training Centre
Of course, then there’s the good ol’ friendly football match between the legends and our sponsors VS influencers and press. The 7-a-side Football Match at the STB Training Centre was an opportunity for Liverpool fans to meet their legends up close and watch them play football with influencers, celebrities, partners, and the press.
Viewing Party: Liverpool vs West Ham
Beer Belly @ 72 Courtyard Thonglor
It’s not a proper football event without a viewing party! Thai Liverpool fans got the chance to watch the Liverpool VS West Ham game with the legends and enjoy other activities such as giveaway, lucky draw and legend talk.
The Voice of Your Brand
CONTACT US
+66 (0)98 284 8281
Influos Co.,Ltd.
514/12 Soi Ramkhamhaeng 39 (Thepleela 1),
Wang Thonglang Sub-District, Wang Thonglang District
Bangkok 10310, Thailand
Soi Muban Regent Ratchada
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