Consumers were able to immerse themselves in a basketball lifestyle event inspired by street basketball. Our event merged 3x3 and 5x5 basketball rules to create a unique one and only experience for ballers, where 56 teams participated and played through a knockout system. We provided market zones with street apparel, sports accessories, games, DIY areas, and fresh dance and music entertainment for attendees. Every element was executed aesthetically so that our target audiences would be sure to capture moments and drive the brand's social media presence.