The Voice of Your Brand
PROJECT: UNDER ARMOUR CURRY 3 POINT
Mega Bangna
UNDER ARMOUR
CURRY 3 POINT
To drive awareness and engagement through basketball platform under CURRY brand.
Objective
Roles
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Event concept idea & design
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Event production & on-ground operation
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Graphic design key visual
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VDO production
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Influencer & artist management
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Social media post management
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Recruitment process
Summary
Engaging consumers through a 3 on 3 basketball activation event, we recruited athletes from highschools to participate. All decoration elements were to represent the CURRY brand and reinforce a strong emotional connection between brand and consumers.
CHEERLEADING
STREET
DANCE
DJ
BASKETBALL
TOURNAMENT
ACTIVITIES
GAMES
3D PERSPECTIVES
OTHER PROJECTS
The Voice of Your Brand
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Bangkok 10310, Thailand
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